But Tesla does lag more mass-market brands:Toyota, for example, is only off the shopping list for 23% of drivers. The trends have shown up in one consumer survey and market research report after another: Tesla commands highbrand awareness,consideration and loyalty, and customers are mostlydelighted by its cars. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Cox AUTOMOTIVEN . Tesla only monitors the driver by detecting occasional torque forces on the steering wheel which can thus show your hands are on the wheel. Their reasons are similar to what automakers hope for when launching any new product, whatever it's powered by. But its possible that Autopilot is more dangerous off the freeway and a bit safer on it. WebDemographics show that Tesla owners are relatively young, affluent and successful professionals. We looked at the gender of current Tesla owners, including Tesla Model S and Tesla Model X. It is worth noting that better driver monitoring would probably improve Teslas safety record above, which is brought down in part by accidents caused by people who dont pay adequate attention to the road. WebCalifornia continues to lead all Tesla ownership by a landslide with 48% of Model Ss registered in the state. "Also, in the area of electric vehicle issues, they do have complaints related to: range lower than expected; range gauge is inaccurate.". The study contains many other nuggets about Tesla and how it's viewed. Its advanced features actually simplify his life. Traders share outlook after Jefferies call. Business Solutions including all features. Turn Autopilot off and you go 5.37 million highway miles between accidents (4% better.) The lack of intersectional analysis in the Tesla diversity report also obscures whether, for example, Black women at Tesla are promoted at the same rate as Black men or White women, or whether people of color who are military veterans are hired more or less often than White veterans. Thats not necessarily out of the ordinary almost half of respondents say they wont consider German luxury brands. Posted on For Jim Hartman, a career as a professional driving instructor meant he used to make his car buying decisions on the basis of attributes like performance, handling and design. Future growth should be strong as new models become available, especially in the popular light truck segment. Indeed, the wild swings in the numbers published by Tesla suggest that theres a lot of randomness in the results theyre probably not varying this much in quality. Tesla's issues are primarily with production and things such as paint imperfections and poor fit of body panels, according to J.D. This compares to the United States J.D. But while roughly a quarter of Tesla owners (26 percent) said Musk detracted from the brand, a majority of non-owners viewed him as a negative: "a genius, Many owners reported they became much more open to buying an EV after knowing friends, family, or co-workers who had one. Based on data pulled from 2,650 Tesla owners, the average household income of a Tesla Model X owner is $143,177 per year. We hear from Tesla owners who will say, Look, I love my vehicle, but I really wish I didnt have to respond to my friends and family about his latest tweet, says Mike Dovorany, who spoke with thousandsof EV owners and potential buyers during his two years working inEscalents automotive and mobility group. Fortunately, crashes in Tesla are fairly rare. TSLA Some of these revealing profiles just might surprise you. Learn more about how Statista can support your business. WebSee how Tesla is accelerating the world's transition to sustainable energy with highlights from our 2020 Impact Report. The report they publish is highly misleading, and strongly suggests the answer is greatly safer with it on. Thats not true, and the most recent quarter numbers show it was probably slightly safer with Autopilot off. As soon as this statistic is updated, you will immediately be notified via e-mail. She and her partner have their eyes on the Kia Niro and Chevrolet Bolt as possible alternatives. People Don't Buy a Tesla Because of Musk: Survey, Tesla Tells California FSD Is Not Self-Driving, Musk Explains the Fate of 244-Mile Range Model Y, Two Challengers Take on Elon Musk via Twitter, same conclusion reached by a recent J.D. People looking at a Tesla car on display at a showroom in Beijing. Chart. Paint problems contributed to Consumer Reports temporarily rescinding a recommendation for the Model 3.In Canada, Tesla owners have filed a proposed class-action lawsuit against the carmaker over paint quality issues. For those driving without Autopilot but with our active safety features, we registered one accident for every 2.42 million miles driven. Not so for the non-Tesla owners. If you are an admin, please authenticate by logging in again. -- CNBC's Lora Kolodny contributed to this article. [Online]. Colloquially, it's known in the industry as getting butts in seats. So who is the typical Tesla Model S owner? Show publisher information Register in seconds and access exclusive features. Tesla is the major contributing factor to the market growth of EVs in the US. Emma Sirr, a 28-year-old worker in cloud computing who lives in Bozeman, Montana, gets around with her partner and their two dogs in a 2004 Nissan Frontier. WebSchedule a Tesla test drive at a time and date that is convenient for you. Other numbers suggest airbag deployment in general is about every 3.5M miles for all cars, which annoyingly doesnt mesh. Got a confidential news tip? The problem is, this is what you would expect, because according to research at MIT, 94% of Autopilot use is on limited access highways. Tesla to $1,200? 11% of Tesla employees are Asian. Musks star power, built in no small part by his activity on Twitter the same forum where hes become such a lightning rod has contributed immensely to Tesla, especially since itsshunnedtraditional advertising. Are you interested in testing our business solutions? Based on past experience, Tesla is willing to defy the tastes of Consumer Reports. David Paul Morris | Bloomberg | Getty Images, Why tech companies struggle with diversity and inclusion. Power, said in a statement. Tesla News, Competitors that have been chasing the company for a decade may still beyears away from catching up in the EV sales ranks. Such issues are in line with owner complaints about Tesla's vehicles online, including its newest Model Y, which was not part of J.D. For the Q3 2020 report, that means that driving the highway with Autopilot, you see an accident every 5.15 million highway miles, but every 1.7 million city miles. That includes models losing and regaining "recommended" ratingsfrom Consumer Reports, which at one time ranked the Model S as its top-rated vehicle ever.. But even with his expertise, the way Model S integrated so seamlessly into his life though its technology surprised him. J.D. Some drivers dont want their car to monitor them and how safe they are being, other drivers welcome it. And hes using his passion for EVs and sustainability to educate not only his own children, but also future generations, about the reliance on fossil fuels and electric alternatives, like innovative school buses. Please create an employee account to be able to mark statistics as favorites. In addition, were (slightly) presuming that Autopilot drivers have similar ratios of accidents between highway and street, but this does not affect things much since Autopilot is so rarely used on city streets. He wasnt sold on it, partly he says because it didnt have enough cargo space for his golf gear. But while roughly a quarter of Tesla owners (26 percent) said Musk detracted from the brand, a majority of non-owners viewed him as a negative: "a genius, but an outspoken, obnoxious one," to use one quote from the company's interviews. Power. While some of it was negativelargely related to views he has expressed on Twitterthey felt his contributions to the firm and to their cars outweighed those negatives. Every Quarter, Tesla TSLA -4% publishes statistics about the distance driven per accident by the Tesla fleet. They provide rates for driving with autopilot, without autopilot, and without autopilot or the other accident prevention systems. This statistic is not included in your account. And increasingly, publicly traded companies are required to disclose more information about the makeup of their workforce, and to add people from diverse backgrounds to their boards. If you take Mr. Musk and his antics out of the equation, Im about 98% certain that my next car would be a Tesla, Levitt says.His antics put me in play., Al Jazeera Centre for Public Liberties & Human Rights. As soon as this statistic is updated, you will immediately be notified via e-mail. Electric Vehicles, This is just an estimate based on data we have. That means that if you see an accident rate for one mode which is almost all highway, and another mode that is a mix of city and highway, the rate will naturally be much better in the highway mode. WebTHE TESLA BUYER: Ethnicity 50 204 96 67 69 101 82 158 106 0 50 100 150 200 250 AFRICAN AMERICAN ASIAN EASTERN EUROPEAN AUTOMOTIVEN . Non-owners also expressed greater concern over Tesla's safety in regard to its self-driving technologies: the Autopilot suite of advanced driver-assistance systems and the Full Self-Driving (FSD) function promised by the company for several years now. Non-Autopilot driving is a mix of 40% highway and 60% city streets. A paid subscription is required for full access. He now covers advanced auto technologies and energy policy as a reporter and analyst. "However, we were able to collect a large enough sample of surveys from owners in the other 35 states and, from that base, we calculated Tesla's score.". Business Solutions including all features. As a Premium user you get access to the detailed source references and background information about this statistic. Elon has just soiled that brand for me so much that I dont even think I would take one if I won one, Stone says. His steady stream of online banter, punctuated with the occasional grandiose announcement or stunt (see: shooting a Roadster into space) keeps Tesla inthe headlines. Gq qKpzd)]?,/ZwwwnxNA-L2#^w SK7_szECqHP{. TSLA, Phone: +1 (330) 331-2640Hours: M F, 9 a.m. 6 p.m. ETEmail: [emailprotected]. General Motors was second with six top rankings, followed by BMW, Ford Motor and Nissan Motor with three each. Join over 60,000 Tesla fans, enter your email to subscribe. Then you can access your favorite statistics via the star in the header. EV owners and intenders saw Teslas as alluring for their styling, performance and acceleration, build quality, and the fact that they're new and different. Frequently requested statistics for: Hialeah city, Florida An official website of the United States government Owner-occupied housing unit rate, 2017-2021: 47.0%: The average household income of a Tesla Model S owner is $153,313 per year. All other brands scored more poorly, with only the Lincoln/Ford Co-Pilot breaking 50 points on CRs 1-100 scale. Power's study comes hours after U.S. safety regulators disclosed an investigation into 2012 through 2015 Tesla Model S vehicles regarding reported failures of the vehicle's large touch screens.
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